MedTech - Sales & Marketing
Brochures: Many EMEA marketers still request print assets for their clients. With some extra attention it's possible to set up a print friendly file that still works as an online PDF without creating two different versions. This means that future edits don't need to be duplicated.
Templates: I enjoyed working on templates for technical sheets, data sheets and clinical papers. The challenge was to allow for variations in the amount of content while still keeping a consistent look and feel.
Infographics: They're fun to work on but it can take many rounds of revisions to have the most clear and simple assets. Legal reviews sometimes turn a 1 pager into a double sided piece, or in some cases a complete redesign is needed. Being thorough with the initial research can save a lot of time during the design phase.
